Context
Brigita has always dreamed of opening her own photo atelier - she loves capturing special candid moments of people with their loved ones and making them last forever. She also very much enjoys rustic style and tradition, that's why she thought it would be just perfect to open her photo atelier in an old old-town house in the centre of a medieval town of Kamnik.
Project Idea & Execution
The visual identity and website for Moj were designed to evoke the timeless memories created at the atelier. The core visual element is a circular shape inspired by a camera lens, often animated to highlight lens movement and the dynamic nature of the atelier. Soft pastel colours reference the candid, genuine connections captured in photographs, while the combination of serif and sans-serif typefaces creates a light, elegant feel.
